Teresa, a 40-something manager, rode a career wave that peaked and crashed. The major telecommunications company where she had worked in Silicon Valley for several years showed signs leading up to the lay off. When Teresa lost her job, it marked the third round of layoffs at her company. The first had occurred four months earlier.

But for this to occur, something very important must absolutely occur. If you were paying attention, you simply read this marketing roadmaps crucial component. It needs to be done correctly. And what exactly does that mean or entail?

Business planning is usually looking at short term gains, certainly important to do that, but not necessarily recognizing any long term vision. We hope the things we are doing will get us there, but focusing on the today or close to term is how the vast majority of small business owners operate.

Persistency. Be persistent. Stay with it. It takes hard work, and sometimes long hours to get a new business roadmaps up and running. Additionally, it requires some investment of cash on your part. Weigh the costs before you take the plunge and then be persistent with your investment until it is successful.

Now that perhaps you have chosen the home business or work from home, making money from home etc, you wish to do and have set some goals now is time to assess how you will do this. There again you may want to search out how and what to call your house business, your domain and this is important as in the future those search engines will need find you so choose one that fits into your niche market.

No Exit Strategy. If you do not have a roadmap of where you're going, then you will never get to where you need to be. Needless to say, if you didn't sit down and decide where you wanted to be in the first place, you'll surly succeed in getting there! A well-developed business plan will help you lay out Who, What, When, Where, and Why, in addition to Sales Roadmap roadmaps How.

Do you know who Warren Buffet is? For those of you who don't, He is the smartest stock picker in history and the richest investor in the world with a 20 plus billion dollar net worth - last time I checked. What if Warren Buffet himself were to call you, and let you sink every penny into a certain stock. He says he's invested a couple of hundred million of his own money and he believes the stock is a sure bet to double or even triple in value. What would you say to him? "Sorry Mr. Buffet, but I pick my stocks by throwing darts at the Wall Street Journal!" Can you listen to the master or continue to do things your own way?

I help other people learn from my mistakes because I believe there is no need for a 95% drop-out rate in network marketing. All it takes is the proper education and a change in the way you do your thinking.